Introducing Flip Insurance

Australian health and life insurer HCF launched a modern insurance brand by the name of Flip Insurance for on-demand injury coverage. “At the click of a button, people can get covered and receive fast cash-payouts into their bank account when a claim is approved.”

There are two plans to choose from Flip’s Day Pass and Flip’s Always On. The Day Pass offers a single day of injury coverage for $6. There’s no waiting period and coverage starts straight away. “People can create an account while being strapped into a harness and be covered by the time they’re abseiling down the mountain.” Flip’s Always On injury coverage costs $9 a week and can be turned on and off as needed, and has an option called Boost which doubles the payout on days people feel most at risk.

“At HCF, we believe every Australian should have access to quality, affordable protection but we know nearly half of Australians don’t have any form of private health insurance. Flip is helping to fill this market gap with a truly innovative offering that provides the flexibility and affordability many Australians need to protect their health and wellness.” – Sheena Jack, CEO and Managing Director of HCF.

Flip Insurance has a similar vibe to Spot Insurance , Buddy , or Kiwi Insurance , albeit Spot’s coverage is only available on a monthly basis, and for the time being, it isn’t available at all.

Get a feel for the flow below.

Bottom Line: While imitation is the sincerest form of flattery, you shouldn’t go around flattering everyone .