Integrity Marketing Group to acquire Ritter Insurance Marketing

Distributor of life and health insurance Integrity Marketing Group has entered into an agreement to acquire Ritter Insurance Marketing, an independent marketing organization specializing in Medicare Supplement and Medicare Advantage plans. As part of the acquisition, Craig Ritter, CEO of Ritter Insurance Marketing, will become a managing partner in Integrity. Financial terms of the acquisition were not disclosed.

Founded in 2005, Ritter has a network of 15,000 agents who “help more than 800,000 clients manage the complexities of Medicare annually.”

“Ritter Insurance Marketing is one of the most recognized and trusted names in the senior market — what they have accomplished over the years has been truly remarkable. This historic partnership will truly benefit all stakeholders: agents, carriers and consumers. Ritter and Integrity each bring to the table unique expertise and substantial achievements. By combining our capabilities, we’re unlocking even greater potential to better serve the life, health and wealth needs of more Americans. Our mutual emphasis on innovation will help agents and agencies deliver the right products and solutions to their customers with optimal efficiency. We are so honored that Ritter Insurance Marketing has decided to join Integrity on our journey to innovate the industry, and we’re thrilled to welcome Craig and the entire Ritter team to the Integrity family.” – Bryan W. Adams, co-founder and CEO of Integrity.

“With Integrity, we felt an immediate alignment of values and priorities. As the market becomes more complex, we know it is essential to offer our agents and brokers the most cutting-edge technology in the industry. Integrity is an ideal partner that has built up the capacity and scope to help us deliver on our expansive vision of service. Blending Integrity’s full-service insurtech platform with our own robust systems will empower our agents and agencies to efficiently manage their leads and relationships and focus on growing their business. Together, Integrity and Ritter offer an intriguing combination of experience, resources, knowledge and support that will allow us to make a more profound and beneficial impact even faster.” – Craig Ritter, CEO of Ritter Insurance Marketing.