Integrity acquires TC Financial

Integrity has acquired TC Financial, an independent marketing organization based in Minneapolis. Financial terms were not disclosed.

TC Financial is led by Kristopher “Kit” Curry and offers life and health insurance, as well as annuities. The agency focuses on agent mentorship, retention, and relationship-based client service.

Through the deal, TC Financial gains access to Integrity’s technology and shared services platform, including IntegrityCONNECT, which supports quoting, applications, enrollment, and policy management. The agency will also use Ask Integrity, the company’s AI-powered, voice-activated digital assistant designed to provide data analysis and recommendations for agents.

Integrity has been expanding through acquisitions of insurance distribution businesses while positioning its platform around life, health, wealth, and AI-enabled agent support.