Hertz Launches Vehicle Subscription Service
After Enterprise launched the US car-rental industry’s first vehicle subscription service, Hertz, one of the world’s largest car rental companies, announced its very own vehicle subscription service – Hertz My Car.
Available in Atlanta, Georgia and Austin, Texas, Hertz My Car will offer customers access to Hertz’s fleet, which includes a diverse range of sedans, crossovers, SUVs and trucks through a convenient, all-inclusive monthly subscription. Hertz will offer two tiers of the program to best suit customers’ preferences. Subscribers to Hertz My Car have the flexibility to choose from two subscription tiers. Tier One, at $999 includes full-size sedans, small SUVs and trucks, while Tier Two offers luxury sedans, regular SUVs and large trucks for $1,399. Customers can exchange their vehicle twice a month to another make or model within the tier so they always have the vehicle that best fits their needs. The all-inclusive monthly subscription covers vehicle maintenance, roadside assistance, vehicle damage and limited liability protection.
“Hertz My Car enables customers to choose vehicles that best match their needs and offers freedom and flexibility from vehicle ownership and maintenance costs, which is especially appealing to those seeking alternatives to owning or leasing a car. Atlanta and Austin are prime testing grounds with diverse and progressive communities and we look forward to combining the insights we gain there with our fleet management and service expertise to expand Hertz My Car leveraging our extensive network of more than 3,500 Hertz locations nationwide.” – Jayesh Patel, Hertz Senior Vice President of Brand.
