Enterprise Launches Car Subscription Service

Enterprise Holdings, which manages “the largest and most diverse privately-owned fleet in the world,” has launched the US car-rental industry’s first vehicle-subscription service in three states: Minnesota, Missouri and Nevada.

Under the new program – called Subscribe with Enterprise – one monthly fee enables customers to select from several different vehicle classes, representing more than 20 makes and models. In addition, subscribers can swap out their vehicle up to four times per month. The new service will have a minimum commitment of only two full calendar months. The monthly cost will include up to 3,000 miles per month – higher than the mileage limit for most traditional leases – as well as vehicle maintenance, roadside assistance, damage and liability protection, and Sirius XM Radio (when available).

“Consumers have asked us for long-term rental options that offer a new level of flexibility for when they need a sedan, an SUV or even a truck. This service expands on our commitment to provide customers with innovative mobility alternatives that meet them where they live and work.” – EVP of Operations, Enterprise Holdings, Randal Narike.

Bottom Line: $250 enrollment fee and $1,499 monthly subscription fee.