Great Eastern launches SG60 family initiative with $400 credits per child and free insurance

Great Eastern Holdings  is offering $400 in gift credits per child—including newborns in 2025—and one year of free family insurance coverage as part of its SG60 Family initiative to celebrate Singapore’s 60th birthday. The credits can be used to offset 10% of premiums across a range of protection, savings, and lifestyle plans, with no cap on the number of children per family.

The initiative, supported by the Ministry of Social and Family Development, is open to all families with children aged 16 and below. Registration is available at go.greateasternlife.com/sg60family. Coverage includes accidental death and medical reimbursement for dengue and HFMD. Additional promotions will be launched throughout the year to commemorate the milestone.

Separately, Great Eastern is warning the public of impersonators claiming to represent the company or its financial representatives. Customers are advised to visit the Security Advisory page for more information.