German insurtech enters the Austrian market

German insurer Deutsche Familienversicherung (DFV) announced that it now offers pet health insurance in Austria.

The offering is available via the company’s website at www.dfv.at. The company also announced that its existing partnership with German media company ProSiebenSat.1 Digital, will be transferred to Austria by September 1, 2021. The new insurance from Deutsche Familienversicherung will then also be sold on the broadcaster TV and online channels of the broadcasting group in Austria. The marketing takes place, according to the German model, under the brand “PETPROTECT” and via the website www.petprotect.at.

“For us, entering the Austrian market is a test field for additional international expansion plans. If the market entry in Austria works, we want to expand into other neighboring European countries. The fact that we can fall back on our partnership with ProSiebenSat.1 Digital in Austria shows that our online-based and scalable sales platform represents a competitive advantage for entering other European markets. That is the strength of our digital business model. ” – Dr. Stefan Knoll, CEO and founder of the German Family Insurance.elt.