Fitbit Introduces New Activity and Sleep Trackers

Fitbit has unveiled a new website featuring new “special release” trackers called Fitbit Inspire and Inspire HR, which are available exclusively through Fitbit corporate, wellness, health plan, and health systems partners and customers of their organizations, participants, and members.

Both trackers offer the basic Fitbit features and are waterproof, with the Fitbit Inspire HR also offering 24/7 heart rate tracking, calorie counting and sleep stages. The price for the trackers isn’t listed as it varies by employer or provider.

This news follows the announcement from last September where the company introduced Fitbit Care, a connected health platform for health plans, employers, and health systems that combines health coaching and virtual care through a new Fitbit Plus app. The company also announced that Humana selected Fitbit Care as a preferred coaching solution for its employer group segment.

Since 2015, Fitbit’s stock is 68% below its IPO price, and the company’s market value is $1.6b as it faces increased competition from Apple and Xiaomi. In October, the company posted its first profit in two years, and cofounder and CEO James Park credited its enterprise business for the improvement. “We succeeded in growing our healthcare business by 26% and diversifying our revenue to compete in the changing wearables category and saw sequential growth in both tracker and smartwatch devices.”