Humana Selects Fitbit Care Enterprise Health Platform

Fitbit has announced Fitbit Care, a connected health platform for health plans, employers, and health systems that combines health coaching and virtual care through a new Fitbit Plus app.

The idea behind Fitbit Care is to inspire people to get healthy, and combine “clinically-proven behavior change principles of Twine Health” – which Fitbit acquired earlier this year – to improve care team collaboration and health outcomes across the spectrum of care. The Fitbit Care platform includes: (1) wearables and self-tracking to allow individuals to continuously track activity, sleep, heart rate, and other metrics like female health tracking, (2) personalized digital interventions to support healthy behavior, and (3) health coaching and virtual care via in-app communications, phone, and in-person meetings to support their goals such as weight management or tobacco cessation; management of chronic conditions like diabetes, hypertension or depression; and complex conditions like chronic pulmonary obstructive disease or congestive heart failure.

The company also announced that Humana selected Fitbit Care as a preferred coaching solution for its employer group segment. More than 5 million Humana members will have the potential to access Fitbit health coaching or wellness solutions through a comprehensive range of wellness programs and capabilities, such as Go365® and the Humana Employee Assistance Program (EAP).

“With the introduction of Fitbit Care, we continue to expand our healthcare offerings with a new, bundled subscription offering that can help improve outcomes for some of the most common and costly conditions in healthcare, such as diabetes and hypertension. This unique offering will allow us to better support our 1,600-plus enterprise health customers and the 100-plus health plans that we work with through a comprehensive platform that can help deliver positive, lasting outcomes for their employees and members.” – General Manager, Fitbit Health Solutions, Adam Pellegrini.

Last, individuals who are enrolled in the health coaching component of Fitbit Care through their employer, health plan or health system will have access to a new app, called Fitbit Plus, that allows them to communicate directly with their care team to receive personalized guidance and support at the time and place that is best for them.