Extend now offers furniture protection plans

San Francisco-based startup allowing merchants to offer product protection plans for their customers Extend announced the expansion of its API-first extended warranty platform into the furniture industry through its servicing partnerships with provider of furniture care Guardsman.

Founded in 2019 and currently a team of 103 according to LinkedIn, Extend offers a plugin that works with ecommerce platforms such as Shopify, Magento, Big Commerce, Salesforce Commerce Cloud, Hybris, 3DCart, and others, along with an API solution for those with a custom online store. Extend’s deep integration into Guardsman’s service and product offerings marks its first step into the furniture protection plan space – growing its reach beyond consumer electronics, sports and fitness equipment, auto parts, appliances, furniture, jewelry and watches, medical devices, glasses, and more.

“We’ve helped hundreds of merchants across multiple industries seamlessly add product protection offers, and we see a tremendous opportunity to work with furniture merchants to provide our modern and customer friendly protection plans. Extend is transforming extended warranties from an opaque part of the shopping experience into a time and money-saving feature consumers expect retailers to offer. We’re thrilled to partner with Guardsman, the market leader in furniture care, as we enter this exciting new chapter in Extend’s growth.” – Woodrow Levin, CEO and Co-Founder of Extend.

“Extend provides a unique approach to the warranty customer service experience, allowing for a simple and efficient process. This is why at Guardsman, we are excited to be partnering with Extend to deliver best-in-class furniture protection plans, mattress protection plans and repair offerings to the marketplace.” –  Tim Mrotek, Global President, Guardsman.