Expedia Group partners with Redion

Expedia Group announced a marketing collaboration with Redion, marking the first time a travel insurance and assistance brand has joined Expedia Group Advertising as a dedicated partner.

For 15 years, Redion, formerly known as Europ Assistance worldwide and Generali Global Assistance in the U.S., has provided travel protection to Expedia Group customers. This collaboration moves that relationship beyond product distribution into a “strategic advertising alliance,” with co-branded editorial, on-platform experiences, and targeted activations rolling out across Expedia Group brands beginning in Q3 2026.

“Opening a category is not something we do often. Redion earned this as our first insurance advertising partner because of a 15-year track record of protecting our travelers. Together we can bring travel protection into the journey earlier and more easily than either of us could alone.” – Jennifer Andre, Vice President, Business Development at Expedia Group.

“This partnership marks a defining moment for Redion. As we introduce the Redion brand to the world, we’re doing it from the center of the traveler’s journey, alongside a longstanding partner. We intend to make it a partnership that others are measured against.” – Virginie Babinet, CEO, Travel Insurance & Assistance – Redion Group.