Generali rebrands care platform as Redion

Generali introduced Redion, a new global Care brand combining Europ Assistance and Generali Employee Benefits under a single platform. The business reported €5.8 billion in annual business volume for 2025, more than 12,000 employees, and operations spanning over 190 countries.

According to Generali, Redion is now the world’s largest employee benefits platform following the acquisition of Swiss Life Network earlier this year, and the second-largest assistance and travel insurance provider globally. The platform serves multinational employers, travel companies, financial institutions, and embedded insurance partners across employee benefits, travel insurance, health, mobility, and assistance services.

The rebrand formalizes the integration of Europ Assistance and GEB, which have operated together within Generali Care for nearly three years. Antoine Parisi, current CEO of Generali CARE Hub, will lead Redion as Group CEO.

Redion will operate with a unified data strategy, pooled AI investment, and shared technology infrastructure across markets. The company stated AI will support areas such as medical assistance and workplace injury handling while maintaining human oversight.

“For existing clients and partners, there is complete continuity. Contracts, service teams, phone numbers and SLAs remain unchanged. The brand is new; the commitment is the same one that has been in place for decades.”