EverQuote to launch Sage

EverQuote is launching Sage, its “in-house sales agency” that promises licensed life insurance agents free leads via “nearly unlimited inbound calls from in-market consumers seeking life insurance policies.” In a message obtained by Coverager from an EverQuote recruiter, the new “tele-agency” project is led by ex-Amazon employee Shivi Shankaran, who manages the commercial insurance portfolio, as well as special projects focused on “dramatic revenue growth for EverQuote.”

EverQuote currently sells life insurance leads to several partners including All Web Leads, and Health IQ. It will be interesting to see how it will choose to distribute the leads between its partners and its new agency.

Unlike Assurance IQ which relies on commission-based agents, EverQuote will offer a base pay of $30k+ and benefits including fully-paid health, dental, parking, transport, life insurance and 401(K) match.

Bottom Line: Assurance (Prudential) has a new competitor.