Covered partners with Insellerate

Digital insurance broker Covered Insurance announced its partnership with Insellerate, a CRM solution for mortgage lenders.

Through Insellerate’s CRM & Aithena platform, lenders can deliver click-to-quote insurance links to borrowers at every stage of the loan journey. The integration allows loan officers to trigger insurance quote requests, track completion status, and receive verification documentation within their existing Insellerate workflows.

“Covered is built to function as insurance infrastructure that mortgage teams can easily operationalize. With Insellerate, lenders can engage borrowers with the right insurance message at the right moment, from the first day of an application to the renewal cycle years later. In a market where coverage is harder to find and more expensive than ever, that kind of lifecycle-aware insurance experience is no longer a nice-to-have. It is what helps lenders close loans, retain customers, and protect their book of business.” – Ross Diedrich, CEO at Covered.

“Our customers have consistently told us they want a more connected way to deliver value across the borrower lifecycle without adding complexity for their teams. Embedding Covered’s insurance marketplace directly into the Insellerate platform lets lenders run automated, lifecycle-aware insurance campaigns from inside the system they already use. That translates to a stronger borrower experience, less manual follow-up for the team, and new revenue and retention opportunities through a single, repeatable, scalable workflow.” – Josh Friend, Founder & CEO at Insellerate.