Bundelz – now inactive

“In line with our strategic focus to become more digital, we introduced several new concepts and services, for example ‘Bundelz’, ‘Gappie’ and ‘Brickler’”

– NN, 2017 Annual Review.

In November 2021, Bundelz stopped accepting new customers. “The fact that Bundelz stops means that your car insurance also stops. You will receive an e-mail from us at the end of November about the termination of your insurance.”

As background, Bundelz was launched in 2017 by NN to offer a prepaid car insurance scheme for 1,000 kilometers at a time. Aside from its positioning of fairer, cheaper car insurance, its app included a ‘find my car’ feature-slash-perk.

When it came to its distribution plan, two things stood out: – it promoted insurance through Tango, a gas station network in the Netherlands, and through OHRA, another insurance subsidiary of NN, that would redirect car insurance shoppers to Bundelz. It’s worth noting that OHRA still sells pre-paid auto insurance, just not under the Bundelz name.

The concept, by the way, was developed by Sparklab, the innovation lab of NN.

The LinkedIn profile of Bundelz CEO Michael Salmagne offers additional context: “As CEO of Bundelz, my goal was to scale Bundelz to a size that showed that this concept had sufficient potential to transfer to one of the existing business units. I started by assembling a core team of talented people, each with their own passion and expertise. Subsequently, as a team, we did everything we could to get to know our potential customers as quickly and as well as possible. By going to places where many of our customers came, by calling our customers and by visiting our customers at home. To then ask them questions. About their home situation, their daily activities, their interests and by asking them for feedback. With genuine interest and curiosity we tried to crawl into the skin of our customers. In all experiments we conducted, we asked our customers to think along, in order to make our services even better suited to their needs. In that way, with limited resources and in less than a year, we managed to get a fair share of the existing Dutch car insurance market.”

Bottom Line: Bundelz (pre-paid car insurance), Gappie (temporary car insurance), and Brickler (home-selling service) are no longer in operation as individual units/brands.