2017 Shortest Lived Insurance Brand
Recall. Back in August, Coverager was the first to report on Liberty Mutual’s D2C brand Lulo that was established to offer renters insurance for folks living in Ohio; for starters. Later, on October 9th, Coverager reported the odd behavior of Lulo, after it took down its ‘Get My Price’ button, essentially turning Lulo into a landing page.
Bottom Line: short-lived.