Blend is Getting Into Insurance
San Francisco-based Blend , established in 2012 to provide a white-label software that automates the process of applying for mortgage loans, is entering insurance with the help of MetLife, Stillwater, Swyfft and others.
According to a blog post published today by ex-CoverHound/CyberPolicy President Greg Isaacs, the company sees its “new insurance agency [Blend Insurance Agency] as an exciting step forward to further remove friction from the home buying process and improve customer satisfaction.”
Context is Everything/Follow Along
In April 2017, CMFG Ventures, the VC arm of CUNA Mutual Group, announced its investment in Chicago-based MortgageHippo , providers of a digital mortgage platform to guide consumers through every step of the mortgage origination process.
Same Matic that is also a partner of San Francisco-based Roostify , the digital lending platform backed by USAA.
PS. Not everyone found Matic to be as automatic as they claim.
PPS. Pros for working at Blend? Think: Sit-stand desks and Herman Miller Aeron chairs.