Back Me Up’s newest initiative may be Rent Generation

Back Me Up (BMU), the trading name of Ageas, that offers a mobile app to allow customers under the age of 50 to insure up to three key items, is making plans, longer term plans that is. Think: Rent Generation, a potentially new product taking care of renters – by making sure their rights and deposits are protected.

Bottom Line: BMU is in the process of collecting feedback on the idea. Look here.