AXA UK Retail launches Moja

AXA UK has announced the launch of Moja, its new digital-only insurance brand.

Initially available for motor insurance customers on Compare the Market and direct via mojainsurance.co.uk, Moja will be rolled out across more price comparison websites later this year and extended into other insurance markets from 2023.

Moja marks a “new direction” for AXA Retail by providing a digital-only service. It will allow customers to flex their cover to suit their needs and budgets and purchase additional coverage for personal belongings like satnavs or audio equipment as well as children’s car seats.

Customers can manage their policy and will be able to make claims online 24/7.

Moja is the first brand to be developed in-house by AXA Retail and it builds on the business’s portfolio, with the AXA brand providing premium coverage and Swiftcover offering good value, no frills motor and home insurance. Moja’s tagline is ‘simpler, fairer, and always there’.

“This is a momentous occasion for AXA Retail as it’s the first time we’ve launched a new brand which has been developed entirely inhouse. We want Moja to shake up the insurance market by providing a digital-only offering for people who live their lives through their smartphone or tablet. It’s also clear that many people are being affected by the cost-of-living crisis, so we aim to ensure they continue to have access to the vital safety net that insurance provides by offering a simple and flexible product that suits both their needs and their budgets. We’re incredibly proud of Moja and will continue to test, learn and make enhancements ahead of launching to the wider market later this year and into 2023.” – Tara Foley, CEO at AXA UK Retail.

Bottom Line: This slide (for our upcoming presentation at Data in Paradise) is timeless.