AXA partners with BytePlus on AI

AXA Hong Kong and Macau has signed an agreement with enterprise technology provider BytePlus to develop and deploy AI solutions across the insurance value chain.

The companies plan to explore insurance-specific AI models, intelligent agents and decision-support tools covering knowledge management, underwriting, claims and distribution.

AXA will also use BytePlus’s predictive analytics and consumer persona modeling to improve customer insights and personalize interactions. A planned AI-powered “creativity hub” will apply multimodal and generative AI to content production and marketing.

“This partnership represents a major milestone for our AI roadmap,” said David Ng, deputy CEO of AXA Hong Kong and Macau. “We aim to co-innovate specialised, insurance-specific AI models that drive industry-wide transformation.”

BytePlus is the enterprise technology unit of TikTok parent ByteDance.