Assurant acquires global cell phone repair operator
Assurant announced it has acquired MMI-CPR LLC, a global cell phone repair operator with more than 700 locations. The CPR franchise provides a wide variety of same-day electronic device repairs and offers consumers the ability to sell and buy devices at their local CPR store.
Assurant acquired the company from a subsidiary of investment firm Merrymeeting Group and a third party. Financial terms of the transaction were not disclosed.
“Acquiring CPR is a part of our ongoing efforts to improve the customer experience by expanding options for service and support where, when and how consumers want. Assurant also is committed to helping CPR franchisees diversify their businesses through new products and services.” – Manny Becerra, president for Global Connected Living at Assurant.
“Franchisees will gain the benefits from Assurant’s financial strength and expertise in connected devices to help differentiate and grow their businesses, while providing a superior customer experience. Plus, as an innovative, fast-growing mobile support and protection provider, Assurant is well-positioned to help continuously drive new traffic to CPR stores.” – John Davies, founder of the Merrymeeting Group.