Ardonagh Advisory rebrands as Everywhen

Ardonagh Advisory, The Ardonagh Group’s UK SME broking platform, has rebranded as Everywhen. The new brand will unify more than 45 advisory businesses under a single identity over the next year.

Everywhen covers a wide range of specialisms including general insurance, health, agriculture, marine, renewables, and construction. While most brands will transition to the new name, niche businesses like Footman James, Usay Compare, and Geo Underwriting will retain their trading names under the Everywhen umbrella.

The platform includes Bravo Networks, Towergate, RiskSTOP, and others, and employs over 4,500 people across 100+ UK offices. It places more than £5 billion in insurance premiums annually.

The move is part of a broader effort to streamline operations, build brand cohesion, and strengthen its risk advisory and insurance distribution presence in the UK market.