AIG Introduces Blackboard Brand, Seeking a Future BB’er

AIG is introducing Blackboard, the new brand name and logo for its technology-focused subsidiary, formerly operating under the Hamilton USA brand. Recall: AIG completed the acquisition of Hamilton USA on October 2, 2017.



Blackboard’s vision is to reimagine and transform commercial insurance through digital technology, data analytics, and automation. The name represents a clean slate and alternative solution for those in the industry who want to work together to leave behind the burden of inefficient, manual processes and outdated systems. The company will help clients and brokers move faster and with more insight so that they can focus on what’s important: relationships, building business, and reinvesting for growth.


“Our name acknowledges that there will be many advances in data and technology, and Blackboard will be the place where our people, clients, and brokers collaborate continuously to find better ways of doing business and to transform the insurance experience. Blackboard is a key part of AIG’s strategy to grow our business with the greatest competitive advantage and ability to serve our clients, today and into the future” – Blackboard CEO Seraina Macia.


Blackboard will operate as a startup in the effort to modernize the industry, while backed by the resources of AIG. The platform is expected to launch by the second half of 2018, providing an integrated, digital, end-to-end commercial insurance experience.


Oh, AIG is also seeking a Future BB’er.