SSQ Insurance launches simplified life insurance products

Canadian life insurer SSQ Insurance announced three new life insurance options (Simplified Term, Simplified Whole Life and Guaranteed Issue Whole Life) to allow advisors to apply for and get coverage for their customers in under 60 minutes via a process that is 100% electronic.

No medical exam is required for these products. The maximum insurance amount for the term life policy is $500,000. And by using an electronic application, e-signature, and email, “an advisor can sell these products remotely.”

“The launch of these products is part of our strategy to continually innovate our digital offering in line with market needs. In a competitive environment where insurers are quickly going digital, we want to make our advisors’ work easier by providing them with products that are simple, quick and that ensure peace of mind.” – Éric Trudel, Senior Vice-President Strategy and Product Management, SSQ Insurance.