Lemonade launches in the Netherlands

Lemonade has launched in another European country today. Consumers in the Netherlands can now get contents and liability insurance instantly, anytime, and from any device – as well as file claims and get paid in seconds through the Lemonade app. Today’s launch marks the second EU country Lemonade has entered, following Germany last year.

“We chose the Netherlands for our next European launch due to the many requests we received from Dutch consumers asking us to come there next. Our unique insurance policy is not only the most transparent, affordable, and mission-driven in the market, but it’s also crafted specifically for Dutch consumers, with things such as bicycle theft coverage and more.” – Daniel Schreiber, cofounder and CEO, Lemonade.

The Lemonade product in the Netherlands has the added benefit of being based on the company’s Policy 2.0, “a new insurance policy designed for the 21st century.”

Policy 2.0, currently available only in the Netherlands and Germany, is a short, easy to understand, and transparent document designed for ordinary people and not for lawyers, a consumer-friendly departure from the dense and dated policies that dominate the market.

Lemonade is licensed and supervised by the Dutch Central Bank (DNB), and has its European headquarters in Amsterdam. The company chose to set up operations in the Netherlands for its collaborative and seasoned regulatory environment, coupled with a centralized hub of multilingual talent.