TrueMotion Partners with Noblr

Smartphone telematics company TrueMotion announced a new partnership with Noblr, “a new kind of car insurance company that rewards good driving habits.”

As part of the partnership, Noblr will use TrueMotion’s platform to capture driving insights, which will allow the company to offer customized pricing to its members based on how much and how safely they drive.

“We’re building a different kind of car insurance company, based on creating a community of safe drivers and rewarding those drivers. We needed a smartphone telematics partner that could accurately identify drivers and capture driving behaviors like smoothness and focus – without the crutch of a hardware device or tag. When we looked at the market, TrueMotion was the winner, hands down.” – Noblr’s cofounder and CEO Gary Tolman.

Noblr’s monthly rate is composed of a fixed rate and a variable rate. The variable rate is based on how much and how well a person drives. There are four driving factors used to calculate the member’s driving score. Smooth driving represents how often a driver slams on the brakes or accelerates quickly. Focus shows how often a driver uses the phone while driving. Road choice encourages drivers to take highways over back roads. Time of day looks at when drivers are actually on the road – driving between 11:00 PM and 4:00 AM is statistically more dangerous.

“Noblr is one of the most exciting new entrants to the auto insurance market and we’re proud to be powering their driving behavior data. The future of auto insurance will be fueled by smartphone driving data. With variable monthly rates based on actual driving data derived from smartphones, the Noblr team has built a product that will allow it to deliver one of the best user experiences in the market today.” – TrueMotion’s CEO Ted Gramer.