Persona Names Cynthia Trumpey CMO

Persona , a WA-based provider of personalized vitamin programs, has announced the addition of Cynthia Trumpey as the company’s new chief marketing officer (CMO). Trumpey will oversee Persona’s integrated marketing communications programs to build brand awareness and drive sales of the company’s customized daily vitamin packs.

Previously, Trumpey was the senior vice president of marketing at Healthy Paws Pet Insurance.

Refresher: The company – formerly known as Vitamin Packs – operates in the space of Care/of and Zenamins to deliver “personalized, doctor-approved vitamin recommendations” to one’s doorstep. It has recently secured $4.5m in funding.

Also, late last year it introduced Vitamin Packs Pro, a physician portal that gives health care practitioners a dedicated nutritional assessment and dietary supplement analysis for their patients.