Goji Acquired by Seeman Holtz Property & Casualty

Seeman Holtz Property & Casualty (SHPC) announced it has completed its 50th transaction with the acquisition of Boston-based personal lines comparison site Goji. SHPC will incorporate Goji’s platform throughout its divisions and industry verticals.

Established in 2006, Goji has raised ~$104m and is currently a team of 144 employees, according to LinkedIn. It operates in a challenging space as evident by the recent devaluation of Compare.com. Bottom Line: the beginning of the end of US-based insurance aggregators.