Trucordia expands BYU sponsorship

Trucordia has expanded its corporate sponsorship of Brigham Young University Athletics under a multiyear agreement that adds the insurance brokerage’s logo to BYU football helmet bumpers.

The logo will debut Nov. 7, when the Cougars face Utah in Salt Lake City. Financial terms were not disclosed.

Headquartered in Lindon, Utah, Trucordia has sponsored BYU Athletics since 2024. The expanded agreement also includes exposure through the university’s athletics platforms throughout the season.

“We’re proud to deepen our sponsorship with BYU Athletics.” – Felix Morgan, Trucordia’s CEO and chairman.