Zurich launches sports event ticket insurance with Hakuna

Zurich Group Germany has entered the standalone ticket insurance market through a partnership with embedded insurance startup Hakuna and Hanover-based event organizer eichels.

The offering, “Eichels Entry Fee Protection,” is available during registration for selected running and triathlon events. It reimburses entry fees when an insured participant cannot attend for reasons covered by the policy.

Zurich carries the risk, while Hakuna handles policy issuance, contract management, and claims settlement. According to the announcement, a large proportion of claims are processed automatically using AI. The coverage is integrated through RACE RESULT’s participant management system.

Zurich and Hakuna already work together on product protection. The partners plan to assess expanding the ticket insurance model to other organizers and event formats following the initial launch.