Sammons introduces Criterion Wealth Management brand

Sammons Financial Group  has introduced Criterion as the new name for its wealth advisory holding company, marking its continued expansion beyond insurance and annuities.

Criterion brings together Beacon Capital Management, NorthRock Partners, and Wealthcare, which collectively have more than $27 billion in assets under management or advisement. The businesses were assembled over the past five years.

Led by president Michael Mock, Criterion plans to grow through acquisitions and investments in technology, talent, and advisor capabilities. It will maintain the operating independence and brands of its three advisory firms.

The employee-owned organization says its permanent, long-term capital will support growth and partnerships with advisors operating under independent and hybrid registered investment advisory models.