Farmers files trademark application for ‘Brisco’

Farmers filed a trademark application for “Brisco,” covering software and insurance services related to underwriting, claims administration, rate quoting, premium billing, customer relationship management, and agency operations.

The June 5 filing also includes downloadable and web-based software designed to integrate data and connect with third-party APIs.

The trademark filing describes Brisco as a software platform spanning insurance quoting, underwriting, claims administration, and premium billing, while also supporting agency functions such as CRM and lead management. The application further suggests an emphasis on connectivity, with capabilities to consolidate accounts and integrate with third-party APIs.

The application further references insurance services for property, auto, renters, condominium, townhouse, and homeowners coverage. “Downloadable computer software for providing insurance agency services in the field of property, casualty, automobile, renters, townhouse, condominium, and homeowners; Downloadable software in the nature of a mobile application for providing insurance agency services in the field of property, casualty, automobile, renters, townhouse, condominium, and homeowners.”