Farmers names Dentsu creative agency of record

Farmers appointed Dentsu Creative as its creative agency of record, tasking the agency with leading brand, performance, social, and sponsorship marketing efforts as the insurer looks to strengthen brand positioning and customer engagement.

Dentsu Creative was selected following a competitive review led by Jeffries Consulting and will begin work immediately. The agency said it plans to combine “deeper insights, connected creativity, and modern tools” to support both short-term business impact and long-term brand growth.

“We’re pleased to welcome Dentsu Creative onboard. The team has demonstrated a strong understanding of our brand, our customers, and the opportunity ahead. As we continue to evolve, we are excited to work with Dentsu Creative to help shape the future of our brand and support the growth of our business.” – Eleanor Solomon, Head of Creative for Farmers Insurance.

“Farmers has a clear ambition for where the brand goes next, and we’re excited to help drive that vision. We’re focused on bringing together deeper insights, connected creativity, and modern tools to unlock catalyzing ideas that drive short-term impact and build long-term brand strength. Our goal is to create work that is unmistakably Farmers, designed to thrive and flex in today’s ever-changing environment.” –  Julie Scelzo, Chief Creative Officer, U.S., Dentsu Creative.