Lincoln Financial joins Waterlily’s platform

Lincoln Financial Group has partnered with Waterlily , an AI-driven platform focused on long-term care planning. Lincoln’s hybrid life and long-term care products are now available through the platform.

Waterlily uses AI to project long-term care needs, estimate costs, and match users with relevant insurance options. The platform also streamlines the application process by pre-filling data and aligning inputs with carrier underwriting guidelines.

“As a pioneer in the hybrid life and long-term care space, Lincoln is focused on continuous innovation and creating an empowering experience designed to provide consumers the clarity and confidence they need to make informed decisions. Waterlily’s technology brings personalization and speed to the process, elevating our distribution strategy to help families navigate an important part of their financial future.” – Jared Nepa, SVP, Head of Insurance Solutions Distribution at Lincoln Financial Distributors, Inc.

“Through our data-driven platform, we can help to project a person’s long-term care needs decades in advance, calculating the costs involved and the impact on family members, ultimately giving consumers a critical leg up in planning.” – Lily Vittayaruksul, CEO and Founder of Waterlily.