Amica introduces Digital Discount

Amica Insurance  is rolling out a new “Digital Discount” for its Personal Auto program in South Dakota, offering a 5% savings to customers who purchase policies online.

The discount, which will taper down to 2% over time, applies to both new and renewal business effective March 1, 2026.

Policies initiated by phone are excluded from the offer, underscoring Amica’s push toward self-service and online engagement. The move aligns with a broader industry trend of tying pricing advantages to digital adoption and reduced acquisition costs.

 A similar filing was submitted in Wisconsin.