Amica partners with Drake Maye

Amica Insurance has partnered with professional football player Drake Maye and his wife, content creator Ann Michael Maye, as part of a new advertising campaign.

The campaign, which debuted Sept. 17, follows the couple as they settle into life in New England after moving from North Carolina. The spot depicts unexpected homeowner events, including a fallen tree limb and plumbing leak, and closes with the message: “Whatever comes through the door, with Amica, you’re ready.”

The partnership is part of Amica’s broader “Every Policy Tells a Story” brand campaign, which launched in August and focuses on the people and experiences behind insurance policies.

“We’re thrilled to partner with Drake and Ann Michael Maye. As they navigate the excitement and responsibilities that come with building a future together, Drake and Ann Michael’s authentic and relatable perspective resonates with many current and future customers. Through this partnership, we have an opportunity to introduce more people to Amica and reinforce our commitment to providing the trusted protection, exceptional service and peace of mind customers rely on every day.” – Amica CEO, Ted Shallcross.