Farmers files trademark for “Coverage on a Page”

Farmers Insurance Exchange filed a trademark application for “Farmers Coverage on a Page,” signaling a potential new branding initiative tied to insurance information and policy presentation.

The application was filed on May 21, 2026 and covers insurance information services related to auto and home insurance. The trademark filing describes the offering as “insurance information” and “providing insurance information in the field of auto and home insurance.”

The trademark name suggests Farmers may be developing a simplified coverage summary or customer-facing insurance explanation format designed to present policy information in a more concise manner.