Higginbotham joins forces with Fitts Agency, Inc. of Tuscaloosa, Alabama

Higginbotham , an independent insurance, financial, and HR services firm based in Texas, has expanded in the Southeast by partnering with Fitts Agency, Inc., a family-owned business with a 150-year history in Tuscaloosa, Alabama. This follows Higginbotham’s 2023 partnership with Alabama’s WRM Group, LLC.

The addition of Fitts Agency strengthens Higginbotham’s presence in West Alabama. Fitts brings a team with decades of experience and advanced certifications such as CIC, CRM, and CPCU. The partnership provides Fitts with new resources while preserving its focus on serving clients and the local community. MarshBerry acted as financial advisor for the transaction.

“We’re proud to put our resources behind a firm that shares our cultural and community values. This is a true, family-run local business. Every partner is from Tuscaloosa and every client relationship reflects the firm’s deep, long-trusted ties to their community and region.” – Higginbotham Chairman and CEO Rusty Reid.

“Our commitment to service and dedication to employee welfare is a perfect fit with Higginbotham’s culture, and our partnership will enable us to best serve our clients and help them maintain a competitive advantage. Fitts Agency has been part of my family for five generations, and I’m thrilled to say that everyone here is excited to be joining the Higginbotham family.” – Fitts Agency CEO Forrest Fitts.