Wag! launches WeCompare

Wag, a provider of pet services and products, is introducing WeCompare.com, a new insurance comparison website.

The company says that the new offering leverages the expertise and technology it has gained from years in the pet insurance space to deliver a “powerful comparison platform” across different verticals, starting with auto. Compare Pet Insurance Services, a subsidiary of Wag!, operates Petinsurer.com, a website for comparing pet insurance.

WeCompare plans to expand into other insurance verticals, including home, travel, and life.

“To date we’ve helped deliver millions of pet insurance quotes to pet parents depending on us for robust options. As we enter new categories, beginning with auto insurance, we are committed to providing a broad selection of offerings to fit the long list of consumer needs. With the auto insurance market presenting a TAM 30x larger than pet insurance, we’re poised to meet the diverse needs of a broader audience.” – Garrett Smallwood, CEO and Chair of Wag! Group Co.