Wag! acquires WoofWoofTV

Wag, a provider of pet services and products, announced the acquisition of WoofWoofTV, a media company focused on pets.

According to the press release, WoofWoofTV has an annual reach to an audience of over 800 million on Instagram and Facebook, 5 million impressions on YouTube, and nearly 25 million unique viewers on Snap, as well as a combined social media following of over 18 million users.

“In addition to the significant organic reach WoofWoofTV opens up for Wag!, the acquisition marks a significant leap forward in our mission to enrich the lives of pets and their owners by building out a trusted suite of recognized products and services. As we continue to diversify our offerings, this signals Wag!’s commitment to not only providing access to premium care for pets, but also celebrating their joy through engaging content.” – Wag! CEO and Chairman, Garrett Smallwood.