Zywave acquires miEdge
Zywave has announced the acquisition of miEdge, a provider of lead generation, data analytics and prospecting solutions specifically designed for the insurance industry.
Headquartered in Bedford, New Hampshire, miEdge was founded in 2011. Today, more than 80 of the top 100 U.S. insurance brokers and numerous national and regional insurance carriers rely on the accuracy of the company’s data to identify leads, research competitors, underwrite submissions and understand market dynamics to grow their business. miEdge’s key differentiator is its ability to aggregate many different disparate data sources, creating an unparalleled “Network” effect view of an employer’s insurance profile.
Zywave will integrate the miEdge solution into the Sales Cloud offering, as well as leverage the data source internally to greatly enhance functionality within a variety of additional content and analytics solutions.
