Zurich and Decathlon launch runner program

Zurich Seguros has partnered with Decathlon to launch free weekly group training sessions for runners in five Spanish cities: Barcelona, Madrid, Seville, Bilbao, and Valencia. The initiative supports preparation for major national races, including the Valencia Half Marathon and Marathon, and combines Zurich’s “De Pies a Cabeza” running community with Decathlon’s “Decathlon Runners” program.

Participants will receive guided sessions, training plans, and benefits such as raffles for race entries, gifts, and appearances by professional runners. The program begins September 10 in Valencia and will expand in 2026 to additional locations where Zurich sponsors events and Decathlon operates stores.

The partnership strengthens Zurich’s position in Spanish marathon sponsorship while highlighting Decathlon’s efforts to make training accessible to all runners.