Santalucía and Zurich sign ten-year distribution alliance

Santalucía and Zurich Insurance have signed a ten-year alliance in Spain covering auto, funeral, and pet insurance. The agreement will operate through a co-insurance model, subject to the required authorizations.

Santalucía will market Zurich’s auto insurance under its own brand across all distribution channels, while Zurich will distribute Santalucía’s funeral and pet insurance products.

The arrangement combines Zurich’s auto underwriting expertise with Santalucía’s distribution network and experience in family protection. Santalucía serves more than 7 million insureds and works with nearly 260 agents, 500 points of sale, and almost 1,300 brokerages.

Both companies expect to begin selling the products in 2027, following the completion of operational and technology development.