Zinnia launches digital in-force annuity servicing platform

Life and annuity technology company Zinnia launched a digital in-force annuity servicing capability designed to replace paper-based servicing workflows with a connected digital experience for carriers, distributors, advisors, and consumers.

Built within Zinnia Live, the platform enables users to initiate, complete, and track post-issue annuity transactions through a single workflow, removing the need for paper forms, PDFs, wet signatures, and carrier-specific portals. The initial rollout focuses on high-volume servicing needs such as withdrawals.

Zinnia said the platform is designed to improve transaction accuracy, reduce processing delays, and provide greater visibility into servicing status and workflows across participants. Earlier this month, the Insured Retirement Institute approved four in-force transaction APIs built on Zinnia’s Enterprise API framework, which the company said supports real-time interoperability between carriers and distributors.

“Annuity servicing has been one of the last major analog frontiers in the life and annuity industry. We have changed that. In-force servicing is where the promise made at the point of sale gets tested, and too often, that experience falls short. Zinnia has built a fully digital way to manage in-force annuity contracts end to end, removing the forms and friction that have slowed the industry down for decades.” – George Esposito, CEO of Zinnia.

“Digitizing servicing is not just about putting a form online. It’s about bringing data, workflows, and systems into one connected experience. That is what Zinnia has built, so annuity servicing operates with speed, visibility, and confidence that advisors and consumers already expect.” – Michael Celi, Chief Product Officer at Zinnia.