White Glove acquires Gainfully

White Glove, a portfolio company of Rockbridge Growth Equity and fintech marketing company specializing in client acquisition services for financial advisors, announced the acquisition of Gainfully, a provider of compliance-enabled content marketing technology for enterprise insurance and financial services companies.

Founded in 2015, the Gainfully platform allows enterprises to deliver compliance-controlled content and “marketing experiences” to over 400,000 agents and advisors, making it simple to amplify content, and share via social media and email. The company is backed by IA Capital, Allianz Life Ventures, MassMutual Ventures, and ManchesterStory. Some of its customers include MassMutual, LPL Financial, and Nationwide.

“Our solutions have always been designed to help advisors achieve meaningful results from their marketing – like more appointments. With Gainfully, we now have the opportunity to create a holistic approach to marketing by combining our lead generation, social media, and email solutions with compliant enterprise content marketing.” – Evan Kramer, CEO of White Glove.

“Together, Gainfully will provide the scalable platform on which enterprises can deliver resources to every agent/advisor while the comprehensive, results-driven services of White Glove can empower agents/advisors to grow their businesses as never before. For the first time a true ‘sliding scale’ of support is available to financial professionals, offering growth services that can be scaled compliantly within the efficiency of high growth companies.” – Gainfully founder Cameron Nordholm.