“We’re Sinking”

Quoting one of several recent EverQuote reviews on Glassdoor. Look.

Recall: EverQuote is a Cambridge-based “internet marketing firm focused on applying sophisticated mathematics and enterprise class technology to their partner’s online customer acquisition programs”. In other words, it’s an insurance marketplace-slash-lead-gen company for auto, home and life insurance. It has raised over $37M since its inception in 2010.

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Back in July we wrote about EverQuote, and one of the things we mentioned was their positive Glassdoor reviews. Wondering how positive? Well, up until our post on July 18th, EverQuote had a total of 45 reviews on Glassdoor, and out of those reviews 34 were positive and 11 were negative. We did the math and that’s 75% positive and 25% negative, or 3.75 stars out of 5. Pretty good. Since our post, we counted a total of 12 reviews and out of those reviews 6 were positive and 6 were negative. The math here is simpler – that’s 50% positive, 50% negative, or 2.5 stars out of 5. Not so good.

One more thing. In our last post we showed you how easy it is for anyone to sign up to EverQuote Pro, the online portal for agents to buy insurance leads. I’ll now make a bold claim and say that allegedly, it’s still very easy to sign up to EverQuote Pro, however something has changed since our last post.

During the process of creating an account, EverQuote is now presenting a checkbox that reads the following: By checking this box, I confirm I am an insurance agent offering relevant products and services to interested consumers.

See for yourself here:

Remember. This is the checkbox that didn’t exist before:

That’s called progress. It’s also being responsible by not being responsible .

* Note: Why allegedly? Because this time I didn’t go through the entire process of creating an account with EverQuote Pro, which includes entering payment details.