WeatherBug & Arity partner to make commuting faster & safer

Allstate-backed mobility company Arity has partnered with weather forecasting app WeatherBug to design a new feature that will make users’ daily commutes safer and more efficient by seamlessly sharing road, traffic and weather conditions. The WeatherBug app will also offer users personalized notifications based on prior driving behavior such as suggesting a more efficient route to work based on weather conditions.

This integration is one of the first of its kind to leverage mobility data and analytics in an app outside of the transportation space to provide this type of experience. Not only are WeatherBug and Arity working to make commuting faster, but they’re also making it safer – especially with the impending winter weather ahead.

“Our users have been asking for a commuter feature for years, and we’ve been looking for the perfect partner to bring our vision to light. We’re very excited to be working with Arity to keep our users safe wherever and however they want to get there.” – Mike Brooks, senior vice president at WeatherBug.

WeatherBug, a website and mobile app that provides hyperlocal information about weather conditions, has become a leading detection system for severe weather. The enhanced app will be rolled out in early 2020 in time to help drivers with hazardous winter weather conditions.

“With our unique ability to understand and predict risky driving, we can not only help improve businesses in the transportation space, but also help alleviate some of drivers’ common frustrations on the road. Partnering with WeatherBug is a great example of how we are connecting with people in unique ways to improve their lives – whether that’s through powering a weather app, insurance offering or in-car safety service.” – Gary Hallgren, president of Arity.

WeatherBug will also leverage Arity’s marketing solutions and individual driving scores to provide its mobile user base of 11 million with customized offers based on the way they commute.

Bottom Line: Going beyond insurance.