W. R. Berkley launches “Find Your Berkley” campaign
W. R. Berkley Corporation , a US-based provider of property and casualty insurance, has introduced a new brand campaign called “Find Your Berkley” designed to enhance brand awareness and simplify the navigation of the more than 50 specialized insurance providers within the Berkley brand.
The Find Your Berkley brand campaign includes a new Berkley logo and redesigned www.berkley.com website that blend the traditional strength and integrity of a company that has been around for more than 50 years with its entrepreneurial, innovative and people-first culture.
In addition, the Berkley Locator tool has been enhanced with an interactive artificial intelligence technology to narrow the search for the right Berkley insurance provider. The campaign will initially target retail and wholesale producers via programmatic advertising.
“Our objective is to increase awareness that the many strong brands under the Berkley banner are members of a unique group that offers a broad array of products and services designed to meet the insurance needs of specialty customers. By introducing new online tools, we are making it even easier for agents and brokers to learn about the breadth of our offerings and to find the right Berkley insurance providers to meet their unique needs.” – President and CEO, W. Robert Berkley, Jr.
Founded in 1967, W. R. Berkley Corporation is an insurance holding company that is among the largest commercial lines writers in the United States and operates worldwide in two segments of the property casualty insurance business: Insurance and Reinsurance & Monoline Excess.