Vitality partners with Google
Vitality and Google announced a global partnership to launch Vitality AI. The new platform will integrate Google Cloud’s AI and data analytics, with Vitality’s health datasets and “behavior-change expertise,” to “transform” how millions worldwide understand and manage their health.
As part of the partnership, Google’s AI tools (Vertex AI platform and Gemini models) will be applied to Vitality’s range of health and lifestyle data to provide a more accurate understanding of an individual’s health and lifespan factors. Vitality’s customers will receive personalized, actionable insights, which are tailored to each individual’s unique health, lifestyle, and key risk factors, to help reduce illness and extend healthy years. These recommendations include lifestyle choices like physical activity, sleep, screenings, and wellness coaching.
“The potential of AI in healthcare is profound, from accelerating the pace of scientific progress, to enhancing early detection of diseases, improving treatment planning, better supporting healthcare professionals and giving more people the right tools and information to live healthier. By integrating Google Cloud’s advanced AI capabilities, including Gemini models, with Vitality’s data and understanding on driving healthier habits, this partnership poses an exciting opportunity to deliver hyper-relevant healthcare at scale.” – Maureen Costello, Vice President, UK, Ireland and Sub-Saharan Africa, Google Cloud.
“Despite the clear benefits of preventative care, health systems and the insurance market as a whole remain focused on treating illness when it happens. Our partnership with Google transforms this. By bringing together Google’s technology and AI capabilities, and our unique data sets and understanding of behavior change, we will have a never-before-seen capability and understanding of a person’s health, coming together in a way that personalizes and empowers millions of people to take control of their health. This is transformational – both for the individual and the insurance market as a whole.” – Adrian Gore, founder and Group Chief Executive of the Discovery Group.
