Vitality becomes first back-of-shirt sponsor for England Cricket

Vitality has expanded its long-running partnership with the England and Wales Cricket Board, becoming the first brand to appear on the back of the England kit.

The move extends more than a decade of collaboration aimed at promoting healthier, more active lifestyles through cricket. Vitality already holds naming rights across Men’s and Women’s International T20s, the T20 Blast, recreational T20 cricket, and serves as the Official Wellness Partner of The Hundred and Test cricket.

The sponsorship will span all England Men’s, Women’s, Lions and Mixed Disability teams.

The announcement arrives ahead of a busy 2026 season in England and Wales, highlighted by the ICC Women’s T20 World Cup, a women’s Test against India at Lord’s, and the second edition of the expanded Vitality T20 Blast Women’s competition.